Most small and medium venues share the same marketing goals and challenges. As such, their website should share common goals in terms of information architecture and content. Typical requirements are: A list of upcoming events, links to more info about the event, a featured event, some secondary marketing areas and some supporting pages.
Using the WordPress platform, a 'theme' was built to meet these marketing challenges. The theme's information architecture and layout are pre-configured, and the visual design is deliberately neutral. This approach allows us to create a pre-built site which can be quickly installed like any WordPress theme. Users upload their logo, add their content, and their site is up and running.